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The Vice President of Product Development & Innovation will be the unifying force behind RecycleBank's product strategy and execution, combining feedback from sales, marketing, customers, prospects and consumers to set the strategic vision and lead execution on new features and products.
Reporting directly to RecycleBank's Chief Marketing Officer, the Vice President of Product Development and Innovation will gather and prioritize product, customer and consumer requirements, defining the product vision and documenting the product roadmap while working closely with technology to deliver a remarkable product. Equally important, this position includes working with sales, marketing and technology to ensure our product supports our business model and is helping to grow RecycleBank into a vibrant community of engaged users.
ESSENTIAL FUNCTIONS
* Lead product management and development with the goal of broadening the breath and depth of consumer engagement with our brand Identify market opportunities and define product vision and strategy to grow and create revenue opportunities.
* Lead product strategy, roadmap and business requirements definition, establishing product development as a key function within the company.
* Translate internal, partner and consumer needs and objectives into detailed business requirements and a corresponding product innovation roadmap
* Define and prioritize innovative product features that deliver competitive advantage and an improved product user experience, drive overall user experience, information architecture, and usability
* Collaborate with the technology team on the planning, scheduling and delivery of these products through the Agile SDLC process
* Collaborate with sales and account management to create compelling campaigns and opportunities for advertisers.
* Understand and represent the voice of the end-user for all products and offerings
* Lead development of RecycleBank's website(s) from a product and community engagement point of view Increase organic and total visitors, page views, repeat frequency and engagement at RecycleBank.com.
* Hire, lead and manage existing team of product managers & analysts to enable future product line and revenue growth
REQUIRED SKILLS
* Excellent interpersonal skills and ability to work collaboratively with a cross-functional team within the company as well as with key partners
* Deep domain expertise with an established contact network and hands-on experience in the rapidly evolving digital / media landscape
* Experience working in digital advertising and/or online community - particularly on custom programs - like word-of-mouth initiatives, digital content development, and other innovative efforts to connect with consumers and leverage viral/social marketing
* Experience in creating, launching and implementing campaigns across multiple platforms with track record in growing sites and/or networks (including mobile / location-based applications and campaigns)
* Strong understanding of industry trends, technologies and players (including ad networks, optimization and audience data)
* Leadership experience and ability to train staff for future growth Strong analytical capability.
* Experience with Core Metrics preferred
* Entrepreneurial spirit coupled with an intellectual curiosity and drive
* Motivation to work in a fast-paced, fun environment
* Bachelor's degree required (Master's preferred)
ABOUT RECYCLEBANK
RecycleBank motivates people to take greener actions and rewards consumers with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling, electronic-waste recycling, home energy conservation and more. We believe that making greener choices shouldn't at all feel like a trade off-it should be a trade up - and RecycleBank rewards its members every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. RecycleBank is headquartered in New York City.
This is an exceptional entrepreneurial opportunity to work for a 100-person private company backed by Kleiner Perkins, Generation Investment Management, RRE Ventures, Sigma Partners and The Westly Group. Our work environment is fast-paced, innovative, and respectful of the many shades of green. | | | |
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